Non-fungible token projects depend on the people’s engagement with them. Thus, building a loyal community and maintaining it becomes a prime concern for developers. This is where an NFT community manager comes into play.
What Is an NFT Community Manager?
Building an NFT community is a process that can only be achieved through audience engagement.
Furthermore, it’s essential to have a bridge that connects the community and the developer team. A project cannot advance without the support of its fans whereas people cannot invest in something they can’t relate to. An NFT community manager satisfies both needs.
In summary, the role is about relaying an NFT’s progress and technological development in a sensible way for investors. Parallelly, the audience’s reaction has to be recorded for the developers to grasp what their customers want from their project.
Unfortunately, community managers are often neglected as most developers take on the role themselves without taking into account its complexity. Handling a community is much more than designing charming announcements.
The Value of an NFT Community Manager
Community management is not only significant for how it broadens a product’s reach, but it’s also crucial for retaining investors. In fact, it might even preserve fans that are not investors at all!
It’s been statistically proven that businesses that actively participate in social media are more prone to have higher audiences. The reason is simple: people get to know the brands and can relate to their goals. The friendlier the company, the more accessible it is.
The same logic applies to crypto projects. Actually, the more so since they rely heavily on the public’s opinion. For instance, a project may fall economically, but its fanbase won’t drop if the project’s prospect remains unchanged. This is usually the case for the top cryptocurrencies such as Ethereum.
Another example is the Shiba Inu project, a coin that prospered despite its value fall in 2021 thanks to the support behind it. The community, regardless of economical losses, still enjoyed being part of the project.
Conclusively, renowned projects achieved their glory because investors could feel identified with their objectives.
Community Managers Are Not Social Media Managers
It’s important to note that community managers don’t equal social media managers. Both roles take on different approaches and, thus, make use of distinctive techniques to achieve results.
Social media managers function as the voice of the company. They only deliver announcements without much engagement. Thus, they don’t partake in the community aspect of the brand; instead, they use social media platforms as a branding opportunity.
On the other hand, community managers do engage with the fans more casually and address customers’ needs. They show personality and advocate the projects in a realistic manner relatable to a community’s feelings about them.
Although they have different goals, the two roles share a few similarities. For instance, both executives must communicate with the developer team in order to understand what the brand wants to convey.
Crypto projects, however, pay more attention to NFT community managers as they are built upon loyal communities rather than transient investors. In any case, it’s more advisable to work with both types of managers to get better results.
What Are the Responsibilities of an NFT Community Manager?
The role of an NFT community manager has quite the list of responsibilities.
Displaying Goals Properly
An NFT community manager has to deliver the goals of the project as clearly as possible.
The goal of a project is the core behind it. It is what mobilizes both the developer team and the community. The purpose of an NFT is the reason for its existence, and without a clear motive, there’s no reason to even consider it as a possible investment.
Even so, the struggle doesn’t end there. Provided the developers have a clear goal in mind, now it’s time for the community supervisor to pass it on. It’s a critical step that defines how well an NFT will do in the future.
Educating the Newcomers
Naturally, a community manager won’t explain to every single NFT novice the basics. However, they will have to deliver digestible posts that beginners can understand without much trouble.
The crypto scene is full of terminologies difficult to assimilate without extensive research. Hence, the company must hold an easy-to-follow set of posts for potential investors to resort to. These will educate new audiences and demonstrate the project’s accessibility.
Relaying the Developer’s Message
Although communicating what an NFT developer team is working on seems simple enough, there’s a lot of polishing behind every announcement.
In addition to understanding the developers’ message perfectly, an NFT community manager has to smooth out the news. Accomplishing that level of communication skills demands acknowledging both parties rather deftly.
Encouraging Exclusivity
Long-lasting investors love when their loyalty is recognized.
Giving veterans a reason to remain interested is a common strategy among projects. Whatever this strategy entails, the community manager has to explain the long-term benefits of partaking in an NFT. Otherwise, fans will feel abandoned for the sake of newer members.
The perfect example of this is the Luna coin. In its rebranding and relaunching, older investors felt disregarded as airdrops were announced to include newer investors as well. The whole ordeal made many supporters turn their back on the project.
Monitoring & Answering Reactions
Feedback is a vital element in any business industry. NFTs are no alliens to it.
An NFT community manager will have to examine the general opinion of their project and then display that data to the developer team. What’s more, they will have to answer to said opinions while staying true to their brand’s beliefs and identity.
Community managers are the ambassadors of their companies, after all. They have to represent the brand in a positive light without disrespecting the audience’s opinion or the enterprise’s ideals.
Appreciating Engagement
An engaged community will react positively, give feedback and even contribute actively to a project. As such, the developers must respond in kind.
Acknowledgment is a key to sustaining a healthy community. When fans put their efforts into bettering the NFT they are fond of, they expect some recognition for it. Not appreciating those expressions of commitment will result in the community strongly disliking the non-fungible token.
Therefore, the community manager must stay on the lookout for contributions and point them out. This guarantees greater engagement in the future and bigger trust from people.
Other Strategies to Market Your NFT Project
Apart from hiring an NFT community manager, there are other marketing strategies a developer can rely on to advertise their project.
For starters, choosing the right social media platform works wonders for building an NFT community. Most developers go for Twitter and Discord servers.
Having said that, do note that the type of token must match the type of social media. For reference, Instagram fosters intimacy while Discord provides fun interactions among members of a community.
Another strategy is the use of SEO, which is the optimization of a product to match search engines’ algorithms. It’s a complex set of techniques that heavily boosts the visibility of one’s project.
Conclusion
Fostering a non-fungible token audience cannot do without a specialized NFT community manager.
The role comprises many of the indispensable practices a developer team should employ so as to secure community engagement. It’s a tool that facilitates the investors’ contentment and the project’s prosperity.
