Metaverse SEO
Published on June 19, 2022
by Gabriela

The advent of VR and AR brought with it a new approach to digital advertising. Metaverse SEO will definitely determine whether a brand fails or succeeds. If an NFT needs a marketing plan, cyberspaces sure do as well.

What is SEO?

SEO is not exactly a new concept. On the contrary, it’s been around for decades already since the origin of websites.

SEO is an acronym for search engine optimization, which is composed of a set strategies to gain visibility in search engines. However, since its conception, SEO has evolved throughout the years. Thus, the need for metaverse SEO arose.

This SEO is different from traditional SEO as it’s more focused on visual cues and sensory search. The way data is collected and particular techniques will be reformed, but it’ll remain a statistically-driven field of digital marketing.

Nevertheless, its path is still hazy. Although agents have already internalized metaverse SEO, the scenery is so recent that there are new strategies yet to be uncovered. These could easily affect the whole marketing department. Their potential is limitless.

Why Metaverse SEO Matters

These new digital worlds are thriving with opportunities. It’s so full of promise that multiple multinational companies actively invest in the metaverse to partake in its future. Naturally, marketing can only grow in such an environment.

Millions of people are interacting with the metaverse, and many more will follow suit. Its reach is far too vast: from anonymous investors to media and even world-renowned celebrities such as Katy Perry and Elon Musk. Everyone is getting on this new trend.

Consequently, this popularity doesn’t go unnoticed. Independent crypto developers and first-rate companies are building in the metaverse. As a result, the demand for SEO specialists will be massive to capitalize on this craze.

Metaverse SEO will be one of the major players in digital marketing thanks to its result-based methodology. Search engine optimization strategies are derived from factual data making them statistically effective. Needless to say, such records are essential for any marketing campaign.

SEO Elements Prone to Adapt

There are already a few ways specialists can start using metaverse SEO. Nonetheless, the field is so recent some aspects are bound to change or be refined shortly.


Keywords are and will be the driving element for web searches. They are the phrases people look up in search engines, are the essence of SEO. Without them, there would be no readings to analyze or adequate search engine visibility.

Should the metaverse develop into a shared space for people to interact, keywords will keep their title as the search feature of excellence. In fact, people are using keywords right now to explore and find their way in the virtual world.

However, it’s expected to shift slightly. Visual media plays a significant role in cyberspaces and will, in turn, influence how keywords work. Most likely, particular keywords will become more relevant than others while some may be born.

The earlier an agent capitalize on new keywords, the better. After all, the metaverse only got popular just recently. It’s bound to have fresher phrases to rank up that with very low competition.

Content Creation

Helpful and engaging content always attracts the audience. Regardless of the niche, this design principle is a staple of SEO.

Content creation is a classic ranking technique in search engine result pages. The idea is to promote one’s website via blogs that answer people’s search intent. By doing this, the website earns some traffic while informing potential customers about its products or services.

It’s a practice that’ll never die down because it’s helpful for both the brand and the audience. The same applies to the metaverse. First impressions are everything in the marketing industry; therefore, a descriptive explanation of items or places in the metaverse will work wonders.

As the metaverse grows older, platforms will start implementing an algorithm to sort out their content, just like search engines do. Ideally, SEO agents will need to grasp how to design quality content that’s engaging and fitting for algorithmic categorization.


Local SEO directories are listings in which people can add their store to be seen when particular searches match the shop.

Directories are a tense topic for SEO agents: some think they work, others don’t. Regardless, it’s a proven fact that local directories enhance stores’ reach. These directories are owned by big companies like Google, Yahoo and Facebook.

Since directories are so helpful for users, the same companies will probably tweak them to comply with the metaverse’s rising popularity. For instance, when NFTs boomed, several directories were launched in order to satisfy buyer’s needs for acquiring numerous projects.

Social Media SEO

Social platforms are giants in marketing due to how many people use them. A 2022 study showed there are 4,62 billion active users in them, which is 58,4% of the global population.

From this estimation, it’s apparent social platforms are great for gaining visibility. That’s why SEO specialists started using SEO strategies to maximize visibility in social media searches and SERPs. Rather than advertising websites, social media SEO promotes social media.

Some practices had to change, such as content being more visually appealing. However, others didn’t suffer much modification, like indexing a site and social media in several Google+ listings. It’s a complex mix of reworked and classic SEO techniques.

Building a community is a priority for metaverse projects. The platforms have a design principle that every platfor should follow: to be a digital space that connects people. That being the case, social media SEO can foster communities.

Do note that different social media platforms suit a specific niche. In the case of the metaverse, Twitter, Discord and Telegram are the go-to options.

What to Expect From Metaverse SEO

Visuals Above All Else

One of the distinct features of the metaverse is its looks, which are boosted by VR and AR sets. Thus, a priority for brands should be optimizing visual search.

Visual appeal is one of the most vital points of metaverse platforms. Certain cyberspaces like The Sandbox stand out from others thanks to their colorful details and stunning graphics. Hence, metaverse SEO must detect what visuals catch people’s attention.

Google and other companies working on virtual and augmented Reality have started developing eye-tracking systems. These will allow industries to study how their audience sees their products and services. For that reason, SEO agents ought to mind the power visual media will have.

Successful SEO will then have to transform and match the aesthetics of different metaverse platforms. Not only that, but it’ll also need to pair well with VR and especially AR. Seeing as those will be the main hardware to enter metaverses, not being supported by their systems would be a colossal blunder.

Sensory Search

Sensory search refers to searching through the internet only using images or one’s voice.

Although keywords won’t lose their influence, specific topics will see more sensory searches than traditional searches. Ergo, metaverse SEO will distinguish itself with the addition of SEO directed at sensory search.

It’s worth mentioning that SEO specialists will bring about this innovation, not the metaverse itself. Sensory searches will follow a trend that agents will try to dissect. Their analysis will take time, but it will ultimately revolutionize how marketers reach their audience.


Despite the fact that augmented Reality and Virtual Reality are similar, the way SEO benefits from them are at odds.

The majority of SEO specialists see AR as a far better option. Furthermore, seeing that augmented Reality merges the real world with the digital world, most marketers will use this system to engage their audience. Thus, marketers will also reform SEO strategies for AR use.

As a matter of fact, augmented Reality presents a perfect opportunity for SEO agents to implement usual techniques. For example, agents can optimize the elements that increase click-through rates.

Augmented Reality is, however, in its infancy. As its development advances further, it’s possible to experience a breakthrough that may enhance SEO’s use. But, for now, the blending of the two appears to be promising.

Local directories and Augmented Reality also make a fine duet. In an AR platform, local directories can be used to retrieve stores and places of interest and display them for people to see. That alone already looks like a positive byproduct of AR SEO.


This is a whole new scene for SEO. This digital marketing strategy will prevail, so it’s essential to understand ways agents can adapt. Metaverse SEO requires a lot of initiative and novelty, after all.

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About the Author

Gabriela, CEO of SEONFT Marketing agency, is passionate about developing Marketing strategies for Crypto Assets, selling out NFT collections, the Metaverse, and opportunities yet to come.

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